Privacy Policy

Premium‑SUV.com (“we,” “us,” “our,” or “the Site”) is an independently operated automotive content and review website. This Privacy Policy explains what information we collect when you visit premium-suv.com, how we use it, who we share it with, and the choices and rights available to you.

By using this Site, you agree to the collection and use of information described in this policy. If you do not agree, please discontinue use of the Site.

Information You Provide Directly

• Email address, when you subscribe to our newsletter or download the free Buyer’s Guide PDF
• Name and email address, when you submit our contact form
• Any content you voluntarily submit (comments, testimonials, survey responses), where applicable

Information Collected Automatically

• IP address, browser type/version, device type, and operating system
• Referring URL, pages viewed, time on page, and click behavior
• Approximate geographic location (derived from IP address)
• Cookie and advertising identifiers (see Sections 5 & 6)

• To deliver the content, tools, and downloads you request (e.g., the Buyer’s Guide PDF)
• To operate, maintain, secure, and improve the Site and its performance
• To respond to inquiries submitted through our contact form or email
• To send occasional newsletter emails, if you opted in (you may unsubscribe at any time)
• To measure aggregate traffic and content performance via analytics tools
• To serve relevant advertising through Google AdSense/Ezoic and measure ad performance
• To track qualifying purchases made through Amazon Associate affiliate links
• To comply with legal obligations and enforce our Terms of Use

We do not sell your personal information for money. We do share limited information with the following categories of third parties so the Site can function:

• Advertising partners — Google AdSense, Ezoic, and their respective ad-network partners (see Section 6)
• Affiliate networks — Amazon Associates and any other affiliate programs disclosed on our Affiliate Disclosure page (see Section 7)
• Analytics providers — e.g., Google Analytics, used to understand aggregate site usage
• Email service provider — ▶ EDIT: [name your ESP, e.g., Mailchimp/ConvertKit/Brevo]
• Hosting & infrastructure providers — ▶ EDIT: [your host]
• Legal & safety — where required to comply with law, a court order, or to protect our rights or user safety

Cookies are small text files stored on your device. We and our partners use the following categories of cookies and similar technologies (web beacons, pixels, local storage):

You can control or delete cookies through your browser settings at any time. Blocking some cookies may impact your experience of the Site and the relevance of ads you see. This Site uses ▶ EDIT: [name your cookie consent plugin] to obtain and record consent where required by law.

This Site uses Google AdSense and Ezoic to display advertising, and Google Analytics to measure site traffic. These third parties may use cookies, device identifiers, and similar technologies to collect information about your visits to this and other websites in order to provide advertising based on your browsing activity (“interest‑based” or “personalized” advertising).

Third-party vendors, including Google, may show our ads on other sites across the Internet, and may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to this Site.

Opt-Out Options

• Google Ads personalization: adssettings.google.com
• Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
• Industry-wide interest-based ad opt-out: aboutads.info/choices
• Network Advertising Initiative opt-out: optout.networkadvertising.org
• Ezoic’s privacy policy and controls: ezoic.com/privacy-policy

Our Site contains links to third-party websites, including Amazon, manufacturer sites, and other resources referenced in our reviews and guides. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policy of any third-party site before providing any personal information to it.

This Site is intended for a general audience interested in automotive content and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13, in accordance with the Children’s Online Privacy Protection Act (COPPA).

If you believe a child under 13 has provided us with personal information, please contact us at ▶ EDIT: [email protected] and we will promptly delete that information from our records.

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) gives you the specific rights outlined in Section 10 above. Under CCPA/CPRA, our use of advertising cookies (Section 6) to enable interest-based advertising through Google AdSense/Ezoic may be considered a “sale” or “sharing” of personal information as those terms are broadly defined by California law, even though we do not sell your data for money.

Do Not Sell or Share My Personal Information: You can opt out of this activity at any time via our cookie consent tool (▶ EDIT: “Do Not Sell or Share My Personal Information” link/button) or by using the browser-level Global Privacy Control (GPC) signal, which we honor as a valid opt-out request where technically supported.

We have not sold or shared the personal information of consumers we know to be under 16 years of age.

If you are located in the European Economic Area, United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and UK GDPR give you additional rights over your personal data, including the rights of access, rectification, erasure, restriction of processing, data portability, and the right to object to processing (including for direct marketing and interest-based advertising).

Legal basis for processing: we rely on consent (for advertising/analytics cookies and newsletter emails, obtained via our cookie consent banner and opt-in forms), and legitimate interests (for core site security and functionality).

You have the right to lodge a complaint with your local data protection authority. Because our primary audience is the United States market, EU/UK visitor traffic is limited, but we apply the same consent-based cookie controls to all visitors regardless of location where our tools support it.

We use reasonable administrative, technical, and physical safeguards (including HTTPS/SSL encryption for data in transit) to help protect the information we collect. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfill the purposes described in this policy (e.g., newsletter subscriber data is retained until you unsubscribe; contact form submissions are retained for ▶ EDIT: [X months/years] to handle follow-up inquiries), unless a longer retention period is required or permitted by law.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The “Last updated” date at the top of this page reflects the most recent revision. We encourage you to review this page periodically. Material changes will, where appropriate, be highlighted via a notice on the Site.